Stirdie is an innovative company, creating products that revolve around blockchain technology. These products utlilise blockchain technology to produce secure transactions for large-scale clients. Stirdie approached C.JOSEPH with the goal of revamping a brand so that is clean, fresh, and adaptable. The idea is that the Stirdie brand was a umbrella of sorts for multiple products that sit underneath. From this discussion, the Stirdie brand was born through the likeness of Atlassian, a brand that has multiple 'sub-brands' underneath it.

After the strategy discussions, the visual approach began with the initial branding for the Stirdie mark, which some elements were kept. The end result was a mark that resembles multiple 'shapes' coming together to create a uniform creation. It is symbolic of the products underneath Stirdie coming together to utilise the one blockchain environment.